--- title: Taking Action To Make It Happen - BREAKTHROUGH GLOBAL description: How Wrigley used Magical Thinking with Heroic Action to create $5 billion in sales, two years ahead of their strategic plan. image: https://blog.breakthroughglobal.com/hubfs/Imported_Blog_Media/bart-figures-in-square.jpg --- [![dark-logoi-hs](https://blog.breakthroughglobal.com/hubfs/dark-logoi-hs.svg "dark-logoi-hs")](https://blog.breakthroughglobal.com/) - [Home](https://breakthroughglobal.com/) - [About](https://breakthroughglobal.com/about) - [Breakthrough Model](https://breakthroughglobal.com/why-us) - [Our Story](https://breakthroughglobal.com/our-story) - [Our Clients](https://breakthroughglobal.com/results) - [Resources](https://breakthroughglobal.com/podcasts) Show submenu for Resources - [Insights](https://blog.breakthroughglobal.com/) - [Podcasts](https://breakthroughglobal.com/podcasts) - [FAQs](https://breakthroughglobal.com/faqs) - [Contact us](https://breakthroughglobal.com/contact) - [Home](https://breakthroughglobal.com/) - [About](https://breakthroughglobal.com/about) - [Breakthrough Model](https://breakthroughglobal.com/why-us) - [Our Story](https://breakthroughglobal.com/our-story) - [Our Clients](https://breakthroughglobal.com/results) - [Resources](https://breakthroughglobal.com/podcasts) Show submenu for Resources - [Insights](https://blog.breakthroughglobal.com/) - [Podcasts](https://breakthroughglobal.com/podcasts) - [FAQs](https://breakthroughglobal.com/faqs) - [Contact us](https://breakthroughglobal.com/contact) [Login](https://breakthroughglobal.fuseuniversal.com/users/sign_in) [Insights](https://blog.breakthroughglobal.com/blog) / Taking Action To Make It Happen # Taking Action To Make It Happen **Date:** 25.02.17 **Read:** 1 mins **Share:** [mailto:?body=https://blog.breakthroughglobal.com/taking-action-to-make-it-happen](mailto:?body=https://blog.breakthroughglobal.com/taking-action-to-make-it-happen) ![](https://blog.breakthroughglobal.com/hubfs/Imported_Blog_Media/bart-figures-in-square.jpg) ## Why do great ideas often come to nothing? How can you turn Magical Thinking into Heroic Action? > “The first step is to establish that something is possible; then probability will occur.” > > – Elon Musk We live in a world where it is increasingly difficult to be surprised. It is normal to fly halfway across the globe in one trip, old news that man has walked on the moon, and we meet people who live with plastic pumps for hearts. This is our current reality, and it is easy to forget that these realities stemmed from mere ideas. Humans once only dreamt about such inventions and accomplishments. Until someone, somewhere, decided that it was possible to make these dreams reality. At Breakthrough, we identify this as Magical Thinking: the belief that anything is possible. It is core to every great achievement and an essential starting point for every successful innovator and entrepreneur. But is Magical Thinking ever enough? What separates the dreamer from the achiever? The fantasist from the innovator? Thomas Edison, Henry Ford, Abraham Lincoln, Malala Yousafzai, Elizabeth Holmes. People who, without knowing how to do something, found a way. Successful people don’t let themselves be daunted by the size and Magical side to their ambitions. They persevere. They overcome the Present by living in the Future. They ally Magical Thinking with Heroic Action. [Find out how Breakthrough did this for Wrigley](https://www.breakthroughglobal.com/wrigley/). [Wrigley](https://www.wrigley.com/global/brands/us-brands.aspx) went from a risk-averse, siloed working culture to explosive growth and innovation in just 2 years. They set a Magical goal many thought was impossible. However, through the power of Heroic Action, they hit their aspiration of $5 billion in sales, two years ahead of their strategic plan. They believed that anything was possible, and then they made it happen. 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